The fear of feedback
Although Internet blogs and social networking Web sites have totally restructured the way people communicate, the customer feedback form has remained the same. Yes, most companies have "contact us" buttons, but they are one-dimensional and unfriendly, according to this AdAge blogger. He goes on to point out that a patient would be hard-pressed to find any sort of feedback option on a hospital Web site. You have to trust in your brand-loyal patients and be willing to listen if you want to convert those who are not. [Read More]
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